So, Here’s What Happening at Our First Beauty Digital Event…See Inside!

According to statistics, in 2021, revenue for the US beauty and personal care market is expected to exceed $500B, with anticipated annual growth near 5% per year thru 2025[1]. Black women comprise the highest demographic of the beauty market, and as such, we have the potential to set major trends in beauty, and call for a broader more conscientious selection of “diverse beauty products” for different skin tones and textures.

In 2018, black consumers spent $63.5 million on hair and cosmetic products. In 2019, less than 79% of consumers spent more than black consumers (16% are white consumers).

Yet and still, the lack of representation and black-owned beauty product shelf-space continue to be a common issue in the market, currently dominated by brands that are dismissive of black women beauty needs. As a result, the beauty industry has been rightly criticized for its lack of diversity and representation among its top decision makers.

To challenge and ultimately change this long, derided narrative, Melanation has teamed up with major beauty brand influencers to create an inclusive, informative discussion to explore ways we can promote the right grassroots tools and resources for use by aspiring women seeking to break into the cosmetic and beauty products industry. Our sessions will involve leading Black women who are breaking barriers and blazing new trails. Conversations will range from establishing a foundation for securing corporate roles, to enhancing your beauty influencer profile in front of major beauty brands, and placing beauty products in major retail stores. Our first beauty products digital event is making waves and raising expectations for not only learning the reasons why there is such a lack of representation but as well for creating our own rules that cater to our beauty and cosmetic product need, supplied, and curated by us, for us!

Our lineup for Saturday, May 29th is filled with three amazing women who have breached major milestones to conquer the cosmetic and beauty products industry:

We will kick off with Executive Director Global Business Planning ADF & Lab Serious of Estee Lauder, Keyamma A. Garnes, who is promoting career opportunities on the corporate side: she’ll discuss the mental aspects of how a personal deep-dive to come to know your purpose (your why) serves you; offer effective resume and interviewing tips that will get you noticed; personal branding insights; networking skills; as well as how to excel and climb the corporate ladder once you land your dream job! Beauty business coach and make-up artist, Jaleesa Jaikaran, whowill share ideas for attracting and nurturing meaningful relationships with companies fostering major beauty brands in the content creation arena, while staying true to yourself. Founder+CEO of LAMIK Beauty, Kim Roxie,whowill share her story for going from solving a huge beauty industry problem, building a bootstrapped business, securing business grants, investors, and partnerships to capturing valuable shelf space in major retail stores, all while being perfectly, and authentically you! This event will be hosted and moderated by our very own Founder, Jasmin Williams!


Saturday, May 29th, 2021 1:50 PM EST


This is a live, online event. The agenda times are in Eastern time. Our event will be recorded live in real time and streamed via Zoom, so please make sure you have Zoom installed on your device beforehand. You will receive an email from us with a Zoom link and passcode to access the event by Friday May 28th. To get the full experience, we recommend to watch on a computer or laptop than a smartphone. To re-watch the digital event, you must be a MNTribe member to gain full access.


During the live event, everyone will be able to ask the panel any questions by speaking in the mic or typing your questions in the Zoom open chat. During our 20-minute break after each session, enjoy our music jams or network with other women in the room! We will provide contact information from each speaker if permitted. You can contact us anytime before, during, and after the event through our email [email protected] or here.


Stay proactive for our announcements and updates by following our social media @mela_nation. During our live event, post on your IG story and tag @mela_nation and hashtag #MNTribe and be entered for a chance to win a free annual #MNTribe membership ($75 value), along with a gift package from us to your doorsteps! You may be re-shared on our IGS during the event!

We hope to see all your wonderful, beautiful faces there! Comment below and let us know what session you’re most excited about!

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