What Molly Carter from ‘Insecure’ Can Teach Us About Personal Branding How Personal Branding Should be Applied to Your Professional Career

June 18, 2017

I must admit. I’m a huge fan of the show ‘Insecure’. My favorite character on the show has to be Molly Carter, played by Yvonne Orji. She’s the smart, successful, funny yet single best friend all of us women can relate to or have. Her antics on the show brought to my attention about the importance of personal branding. Everyone needs a personal brand. That’s how we sell ourselves. Whether it’s during a job interview, promoting your business, or simply going on a date. It has a strong impact on your personal success. Below are some things that Ms. Carter teaches us about personal branding:

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Building Relationships

Molly understands the importance of building relationships at her job and with her personal life. She practically gets along with everybody and always has Issa’s back. As an entrepreneur or business professional you have to rely constantly on your network – for business advice, personal support and encouragement, and more. Maintaining quality relationships (not quantity) is essential to personal success.

Identifying Your Strengths and Weaknesses

Sure, Molly is a successful corporate lawyer who works really hard in her career; yet, she does have a weakness — being happy! She has unrealistic expectations of finding the perfect guy but there is no such thing! Working in corporate America or building your own business, you have to be conscious of not only your strengths but your weaknesses. Use your weakness as a learning guide to be better. And no, a broken p**** is not a weakness.

Being Consistent

Back to Molly dating life, she seems very inconsistent in men. It seemed “Rent-A-Boo” Jared was a great guy for Molly but she could not overlook his flaws and his “bi-curious” past. Things got hot-and-cold-and-hot-and-cold until the point Jared had enough and I don’t blame him. Once you build the basic foundation of your personal brand, make sure to stick with it. Not only will inconsistency be confusing for everyone to follow, but also it will negatively impact the growth of your personal brand.

Most Importantly, Being Yourself

Yes, I get it. It’s hard for us women of color or any minority, in general, to be ourselves around our white colleagues. We call it “code-switching”. [1] We want others to feel “comfortable” by assimilating to what’s acceptable or appropriate. But if you can’t be yourself, you’re not only hurting yourself, you’re hurting your personal brand. Molly takes pride of being part of the “in-crowd” instead of standing out at her job. The most successful people are real people who live their truth regardless how people perceived them. Think about it. If people are so comfortable to talk about their golf tournament trip around you, you should be able to talk about your lit night at Trap Karaoke. Your name is Chantal, not Shantel. Your ideas and contribution in the workplace do matter.

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Recent Comments

  • July 24, 2017 at 5:46 pm

    Very insightful post! This makes me want to go watch Insecure. I’ve already been meaning to but I need to get on it soon!

    • July 24, 2017 at 6:06 pm

      Omg yessss!!! Insecure is such a good show. You should definitely binge watch the first season. Molly relates to me in every way!

  • July 29, 2017 at 9:23 pm

    I love all of the branding on the show. I really love the t-shirts they wear.

  • August 1, 2017 at 7:55 am

    I think Molly’s best moves are in her adaptation and learning about the truth of herself, that is very important in reflecting an honest brand, that knows what it is ‘really’ about. Good analysis

  • August 1, 2017 at 8:06 am

    I never watch this show, but I’m intrigued to watch it now that I have read this post.

    • August 1, 2017 at 7:16 pm

      This show is a must watch. Very relatable in so many ways. I followed the creator Issa Rae since college with her YouTube webisodes of Awkward Black girl.

  • August 1, 2017 at 8:14 pm

    Never thought to look at Molly’s endeavor as branding, but you’re spot on. Thanks for writing!

    • August 1, 2017 at 8:36 pm

      I want to teach people professional/life skills and I thought it would be entertaining to include pop culture to get people’s attention. But I’m loving the responses I’m getting from it. More to come…!

  • August 2, 2017 at 11:38 am

    I like how you mentioned Molly’s positive qualities. I feel like whenever I read about Molly it is about her failing at relationships but I think that is a small part of her story and her personality which you showed through this post. Thanks for sharing!

    • August 2, 2017 at 11:43 am

      She really does have great qualities. Even though she does have relationship troubles that doesn’t negate her other great attributes. Hopefully this new season, we get to see a different side of her.

  • http://znayyar2010

    August 6, 2017 at 4:06 pm

    I agree with all the things mentioned! Great post! ~BBU

  • August 7, 2017 at 4:43 pm

    I’ve been wanting to watch this show! Gotta check it out now!

  • August 13, 2017 at 12:59 pm

    Guess I’ve been living under rock, going to look for Insecure asap and start watching. Thank you.

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