Channel Golde: Meet Turmeric Blend Founder Trinity Mouzon Wofford Exclusive Interview with Founder of Golde Turmeric
September 17, 2017
Name: Trinity Mouzon-Wofford
Hometown: New York, NY
Occupation: Founder of Golde
Instagram: @trinitymouzon @goldeturmeric
Fun Fact: “I’ve been recently eating a lot of seaweed. It’s just so good for you.”
Why turmeric you might ask? Well, this powerful Southeast Asia home remedy is known for improving metabolism, soothing the digestive tract, alleviating pain-related illnesses, and getting that post-breakup glow that will have you feeling radiant inside and out. So let’s have a turmeric latte, everyone!
New York native Trinity Mouzon-Wofford has captured a fun and creative business product in hopes to encourage and inspire young women of color to hone their entrepreneurial gifts while feeling their absolute best at the same time. Her love for holistic wellness and natural healing lifestyle are what drew us to wanting to know more about this brand and why it’s needed in today’s health market. We were able to catch up with this busy bee (super-friendly and chic btw) and persuade her to share her background and inspiration behind the delicious blend. We know Frank Ocean channels orange, but right now we channel Golde.
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MN: So, let’s start with the beginning with your background.
TMW: I was raised in Upstate New York, about three hours north of New York City. It was a small town type of vibe; not a very diverse area at all. It was definitely sort of a challenge having that as my environment from the age of two until I went away to college at eighteen. However, there were a lot of great experiences there that really shaped me. I grew up there with basically everyone on my mom side of the family. My mother, her sister, and my grandmother. There was definitely a strong sense of understanding of community being with a large group of women of color in a [predominated] white area.
There was also something really special there stemming from my grandmother. She was very engaged in the natural foods movement, organic foods, natural wellness from as long as like any of us can remember. That really influenced the way that my mom and her sister lived and then also how I was raised. I always grew up eating organic foods, taking cod liver oil. Having all these different sorts of tonics and push-ins that you would take for this or that. Health in like a more holistic fashion was definitely always part of my childhood.
MN: So how did Golde come about and why was it important to start such a unique business?
TMW: Over the past five to 10 years, we’ve definitely seen a surge in the mainstream popularity of [holistic] wellness. It’s kind of coming out of that old school circa of the 1970s to 1990s, Birkenstock wearing type of vibe and it has been becoming more accessible to everyone. I was seeing a lot of pop-ups as far as businesses in that space goes, trying to do, in a marketing sense, the opposite of those old-school brands by making it hyper-luxurious.
Everything was really expensive, everything was super minimal as like “sexy black” and with that [idea] kind of being done, I didn’t really like that whole concept [for my business]. When I went to school, I was pre-med at NYU. I was totally into the idea of holistic health and I wanted to open my own practice as a physician. I became so frustrated seeing that there weren’t really a lot of great opportunities in medicine to practice holistic [wellness] and make that accessible to everyone.
So, that was my turning point of saying, okay, I don’t think that this is the direction that I want to go with personally. I want to find a different way to tackle this. It was kind of the same thing that I saw getting aired in these businesses that were popping up as “wellness” were starting to become to me a little bit too much of a luxury commodity.
I was really excited about building a business that sells a lighter and a more fun [approach] and just generally price-wise accessible to most people that are interested in just bettering their own health.
MN: How did you go about funding your business?
TMW: After I graduated from college, I worked in marketing for a couple of years. I had a great job there so I was lucky to be able to save and that was how I funded the business. I just saved a little bit of my paycheck. With Golde and with business, in general, I think one of the biggest things that like people need to consider is really coming up with a very simple idea and then expanding from there. You don’t necessarily–if you are not a millionaire already–want to start a business that has a $25,000 start-up cost minimum.
It’s not really the best idea to go ahead and sell to investors or even loans if you don’t have to. We were lucky enough to be able to do is literally just save. I saved and then I was able to kind of plan out all the different pieces of the business. When I was investing things for the business, it was $500 or maybe $1000 here or there rather than all of a sudden needing to come up with a really huge sum of money.
“There is a lot of not knowing if you are working hard enough, if you are working yourself too hard, or if you are focusing on the correct things. Is it okay that I took this day off or should I really just be in it every hour of every day?” [The challenges of being a solopreneur].
MN: Now that your life has changed of being your own boss. What would you say is the good and the bad of being an entrepreneur?
TMW: I always sort of knew growing up that I wanted to do something entrepreneurial. Originally, I thought I wanted to be a physician. I would own my own practice blah, blah, blah. It was always something that I was really excited about. I actually have made the transition to doing Golde full-time pretty recently maybe three or four months ago. So, it’s a bit of a wild ride!
So, the good is everything that anyone can imagine. That it’s great to be able to work on your own time. It’s great to finally be able to focus on my business fully as opposed to what I was doing in the past a year before that. Which was just trying to find a couple of hours in the day on a weekend or after work or before work to answer emails, design packaging, or do photoshoots. So, it’s really beautiful to have all that time.
I think that what comes along with that though and I actually was just talking to like another young female entrepreneur about is there is a lot of anxiety that comes along once you get to that point of running it yourself. There is a lot of not knowing if you are working hard enough, if you are working yourself too hard, or if you are focusing on the correct things. Is it okay that I took this day off or should I really just be in it every hour of every day? It gets different and then, of course, there is the additional anxiety point of having to start thinking about paying yourself a salary out of your business when previously it was treated as your baby that you just put more and more money into. I think there is a lot of really wonderful stuff there but there is definitely a level of anxiety that comes along with it.
“…my biggest advice would be to find a mentor or more. Find communities of other entrepreneurs that are at the same starting point as you have someone to just commensurate with when things are tough and celebrate with when things are going well.”
MN: What wisdom you would give someone who wants to follow your shoes or just being their own boss?
TMW: I have so much! One day, I want to write a book once I’m more successful LOL. The biggest thing that I think anyone could use is to find a mentor. Find someone who runs a business that you admire. It could be anyone. It doesn’t necessarily have to be a business that’s directly in your field. If you are trying to start a cosmetic company and you know someone that make soaps, like these are the types of people that you want to talk to [and] you want to learn from their mistakes. But, you have to be careful with taking advice.
So, my biggest advice would be to find a mentor or more. Find communities of other entrepreneurs that are at the same starting point as you have someone to just commensurate with when things are tough and celebrate with when things are going well. And that’s so easy now in the age of social media. You don’t have to have a best friend just running a business that you’ve known your whole life. You can find someone on Instagram and just shoot them a DM and say, hey, I admire you. Let me know if you would ever want to connect. And people are open to that.
MN: Any long-term goals?
TMW: I have so many different visions of where it might be like say in 10 years. But, the immediate next steps are definitely launching new products and just getting more people excited about all of the benefits of this product. I think that my big-picture goals would be just continuing to connect with and inspire other women of color to start their own businesses, even just have something creative on the side that’s fulfilling to them. And continue to be an example for other girls, my age, younger or older, whatever, who are excited about getting into business themselves.
MN: If you could describe your company in three words what would it be?
TMW: Fun, accessible, and beautiful.
MN: What makes Trinity smile, laugh, and sad?
TMW: Smile would have to be just any moment that someone tells you, “Oh, I had your product! I loved it!” Then they start kind of asking, “oh how did you design this, how did you make this?” That still is kind of overwhelming to me, you know? I remember the first time it happened I was like, oh my god, someone heard of my product? Someone like my product?
Laugh would have to be now that I’m in Upstate [NY], I have been able to spend so much more time with family. Pretty much any time that I’m around them, there is going to be some good laughs.
Sad–the current political climate LOL.